Production: Crowd Roar Ascending 2005. Three-channel synchronised computer animation, 16 min loop, stereo sound.
'Production' is a large body of work charting the emergence of boy band 'Electric Orpheus'. The male body undergoes transformation from icon into pure broadcast while material objects divide and split, culminating in a tidal wave of electronic iconography. Constructs from an imagined storyboard for a Hollywood film, 'Production' has materialised as a three-channel computer animation, hand-painted billboard canvases, duratrans lightboxes and large format lambda prints.
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